3,000 Square Feet
El Segundo/Manhatten Beach, CA

BRIEF: A broad scale commercial bank on the 12th Floor of a distinguished high rise building in the El Segundo/Manhattan Beach commercial district with a strong following of loyal customers who are also aware of the bank's downtown Los Angeles presence. The target audience is high net worth individuals and institutions.

PLAN: Extend the Creative Concept from the downtown Los Angeles location to create a common platform as well as create a unique look and feel for this location that continues to impress customers and creates an electrifying atmosphere for employee productivity.

PROCESS: FAM's presentation was provided digitally on a 32” screen with a menu of possible art, custom selected for this office; actual pieces of fine art as well as sample art, representative of the end result. Some art was viewed, conceptually in location via pdf/photoshop. Modification of art selections met revised needs and the artwork was professionally installed.

ARTWORK:

The mediums are unique and varied and include a series of 4 wall sculptures of welded and polished aircraft aluminum in a bright silver finish burnished with a subtle gold oil plus paintings of color infused wax in rich mandarin and golden topaz; original works on paper and canvas, artworks printed on the newest acrylic substrates, all artistically framed to enhance the art and the environment.
The Teller Line is enhanced with Focal Area artwork. All art is highly visible from the entrance.
The presentation of artwork to the Company's audience makes a strong company statement, “This is Who We Are”.

OUTCOME:

The artwork is identifiable as unique to this company. Smart and confident, relaying a rich, elegant, accessible atmosphere and includes work by internationally renowned artists.
The artwork is high quality to reflect the company's - highest quality of service - quality to equal trust.
The colors are upbeat and warm to create a cheerful atmosphere.