Corporate Case Studies

Broad Scale Commercial Bank, Irvine, CA

  • Branch Office
  • The art mediums used include: 24K gold plating on distressed canvas; high resolution digital scans of natural objects and a natural fiber handmade paper series
  • The art represents the high quality and attention to detail associated with this bank.
  • 3500 Square feet
  • Interior Architect: Choy Associates

BRIEF:  The Irvine Branch Office: serves small and mid-size businesses, entrepreneurs, emerging private wealth, high net-worth individuals, high net-worth institutions and their principals, other bankers and investment bankers. This includes all types of businesses; and all ages. The audience also includes employees.

PLAN: The art needs to be rich, elegant, comfortable and contemporary, abstract but not far out modern, some recognizable artists, using unique and varied mediums. Artwork will look smart, competent, well-designed and high quality to represent the highest quality of service. Quality and well designed art to equal trust. Artwork will be accessible, unique and identifiable to this client. The colors in the art will be cheerful and warm; colors that make people feel good.

PROCESS: FAM's design services included a custom menu of art selections presented digitally complemented by a presentation of original quality art and sample art to support the objective. Professional project management services included that commissions and framing were produced to exact specifications and to meet the desired completion date; the receipt of shipments; insurance certificates; loading dock coordination; installation supervision and professional security installation were all initiated, coordinated and supervised by FAM.

ARTWORK:

  • Striking, rich, unique and varied presentation of one-of-a-kind commissioned art, limited editions quality prints on fine art paper, an abstract paper series and digital prints. Simple modern framing completes the stunning look.
  • The mediums used include: 24K gold plating on distressed canvas; high resolution digital scans of natural objects, a natural fiber handmade paper series and digital prints on paper.
  • The main focal areas are in the conference room and the teller walls. The teller wall art is a series of high resolution digital scans framed and security installed to continue on two walls. The initial impact of the piece in the conference room can be seen upon entering the space and as well can be seen from many areas of the office since the conference walls are glass. The piece works hard for this office since it can be seen from many vantage points.

OUTCOME:

  • The art represents the quality and attention to detail associated with this bank. It is fresh and modern while still being accessible.
  • Unique pieces were commissioned to achieve the high quality associated with this bank.
  • The colors are gold and black paired with striking blues and warm soothing neutrals.

Commercial Bank, Downtown Los Angeles, CA

  • Flagship Branch Office
  • The interior architecture informs the private office spaces with large, floor to ceiling glass walls
  • Private office walls display the company's art collection for all to see
  • Focal area art in the two smaller conference rooms and the main conference room are highly visible
  • The art works hard for this office, since it can be viewed from many vantage points
  • The artwork is smart and confident, relaying a rich, elegant, accessible atmosphere
  • Art includes work by internationally renowned artists
  • 11,000 Square Feet
  • Interior Architect: Choy Associates

BRIEF: A broad scale commercial bank on the 24th Floor of a distinguished high rise building in the financial and cultural district of downtown Los Angeles. The target audience is high net worth individuals and institutions.

PLAN: The creative concept supports the interior architecture which informs the private office spaces with large, floor to ceiling glass walls. The opportunity therefore existed to use the private office walls to display the company's art collection and say through the artwork, ‘This Is Who We Are'.

PROCESS: FAM's design services included a custom menu of art selections presented digitally on a 32” screen as well as a presentation of original quality art and sample art to meet the end result. Some art was viewed conceptually in location. Professional project management services included that the criteria issued for commissions and framing were scheduled to produce exact specifications and to meet the desired completion date; the receipt of shipments; insurance certificates; loading dock coordination; installation supervision and professional security installation.

ARTWORK:

  • The mediums are unique and varied and include a series of blown glass orbs, cut silk tapestry, wall sculpture of laminated plywood, finished with aniline dye in a rich mandarin orange color, collectible serigraphs, original works on paper and canvas, artwork printed on the newest substrates, paintings of color infused wax, all artistically framed to enhance the art and the environment.
  • Focal area art in the two smaller conference rooms and the main conference room are highly visible from the entrance.
  • Custom selections and commissioned art pieces complement and contrast with existing architectural features.

OUTCOME:

  • The artwork is identifiable as unique to this company. Smart and confident, relaying a rich, elegant, accessible atmosphere and includes work by internationally renowned artists.
  • The artwork is high quality to reflect the company's - highest quality of service - quality to equal trust.
  • The colors are upbeat and warm to create a cheerful atmosphere.

Commercial Bank in El Segundo/Manhattan Beach, CA

  • Twelfth Floor of a distinguished high rise building in the El Segundo/Manhattan Beach commercial district
  • A strong following of loyal customers who are also aware of the bank's downtown Los Angeles presence
  • The colors are upbeat and warm to create a cheerful atmosphere
  • 3,000 Square Feet
  • Interior Architect: Choy Associates

BRIEF: A broad scale commercial bank on the 12th Floor of a distinguished high rise building in the El Segundo/Manhattan Beach commercial district with a strong following of loyal customers who are also aware of the bank's downtown Los Angeles presence. The target audience is high net worth individuals and institutions.

PLAN: Extend the Creative Concept from the downtown Los Angeles location to create a common platform as well as create a unique look and feel for this location that continues to impress customers and creates an electrifying atmosphere for employee productivity.

PROCESS: FAM's presentation was provided digitally on a 32” screen with a menu of possible art options, custom selected for this office as well as a presentation of original quality art and sample art to meet the end result. Some art was viewed, conceptually in location. Modification of art selections met revised needs and the artwork was professionally security installed.

ARTWORK:

  • The mediums are unique and varied and include a series of four wall sculptures of welded and polished aircraft aluminum in a bright silver finish burnished with a subtle gold oil plus paintings of color infused wax in rich mandarin and golden topaz; original works on paper and canvas, artworks printed on the newest acrylic substrates, all artistically custom framed to enhance the art and the environment.
  • The Teller Line is enhanced by the artwork. All art is highly visible from the entrance.
  • The presentation of artwork to this company's audience makes a strong company statement, “This is Who We Are”.

OUTCOME:

  • The artwork is identifiable as unique to this company. Smart and confident, relaying a rich, elegant, accessible atmosphere and includes work by internationally renowned artists.
  • The artwork is high quality to reflect the company's - highest quality of service - quality to equal trust.
  • The colors are upbeat and warm to create a cheerful atmosphere.

3 Years Later...Office Expansion: 

Working with a broad range of major accounts that are exceptionally satisfied, they bring FAM back for redesign, development and implementation.

  • Creates an electrifying atmosphere for employee productivity
  • The colors are upbeat and warm to create a cheerful atmosphere
  • The images were carefully printed and adhered to panel box frames and sealed with a protective sealant so that no glass would be needed and no glare of the glass would interrupt the viewing of each piece
  • Creates a budget driven alternative to original art